Campus News

Pinching pennies

One Carolina alumna came back to the University for her MBA and turned a family tradition into a delicious business.

Becca Jordan Wright holding a container of Piedmont Pennies.
(Image courtesy of UNC Kenan-Flagler Business School)

A favorite childhood memory for Becca Jordan Wright, MBA ’21, is baking “pennies” with her dad, filling their home with the smell of cheese and butter.

Those memories and rave reviews from friends who devoured her handcrafted snack led Wright to launch her startup Piedmont Pennies in September 2020 — while pursuing her MBA at UNC Kenan Flagler Business School amid the global pandemic.

True to family tradition, she spent the 2020 holiday season pinching pennies — literally and figuratively.

“I love being in hospitality — making people feel safe, welcome and comfortable, no matter who they are or where they come from,” says Wright.

Read more about how Wright started her business during the pandemic.